connected TV

  • 8 Benefits of a Better CTV Buying Experience

    Every advertiser wants the same thing from Connected TV: the power of television with the intelligence of digital. The challenge is getting both without taking on more complexity.

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  • 7 Myths About FAST That Need to Die

    FAST has become a major part of the modern streaming television ecosystem, but there are lingering misconceptions that need to be addressed and finally debunked.

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  • Ad-Supported TV Is Winning. Here’s What That Means for All of Us.

    I want to start with a number that should make everyone in this business smile: Ad-supported TV now makes up nearly 73% of all TV viewing. That’s not my spin on it — that’s from Nielsen’s Ad Supported Gauge, which tracks how America is spending its time with ad-supported television. And for anyone working in FAST, Continue reading “Ad-Supported TV Is Winning. Here’s What That Means for All of Us.”

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  • The Political Marketer’s Guide to Reaching Voters in a Streaming-First World

    After the AAPC California Regional Conference, and based on everything I learned last year working on political campaigns, one thing is clear: Political marketers need straightforward guidance on how to make CTV and FAST work harder for their campaigns.  Today’s marketers are navigating one of the most fragmented media environments in campaign history. Voters are still Continue reading “The Political Marketer’s Guide to Reaching Voters in a Streaming-First World”

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