ctv

  • 8 Benefits of a Better CTV Buying Experience

    Every advertiser wants the same thing from Connected TV: the power of television with the intelligence of digital. The challenge is getting both without taking on more complexity.

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  • OrkaTV Features LIVE Streaming Extreme, Action, and Combat Sports

    Extreme action and combat sports have moved from the margins into the mainstream of today’s TV experience. What was once a series of niche categories built around highlight reels and occasional televised events is now a year-round viewing habit, driven by fans who want speed, risk, skill, personality, and the unpredictability of live sports action Continue reading “OrkaTV Features LIVE Streaming Extreme, Action, and Combat Sports”

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  • Ad-Supported TV Is Winning. Here’s What That Means for All of Us.

    I want to start with a number that should make everyone in this business smile: Ad-supported TV now makes up nearly 73% of all TV viewing. That’s not my spin on it — that’s from Nielsen’s Ad Supported Gauge, which tracks how America is spending its time with ad-supported television. And for anyone working in FAST, Continue reading “Ad-Supported TV Is Winning. Here’s What That Means for All of Us.”

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  • The Political Marketer’s Guide to Reaching Voters in a Streaming-First World

    After the AAPC California Regional Conference, and based on everything I learned last year working on political campaigns, one thing is clear: Political marketers need straightforward guidance on how to make CTV and FAST work harder for their campaigns.  Today’s marketers are navigating one of the most fragmented media environments in campaign history. Voters are still Continue reading “The Political Marketer’s Guide to Reaching Voters in a Streaming-First World”

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  • OrkaTV Launches Ads Manager to Democratize CTV Ad Buying

    OrkaTV, the largest direct connection to over 3,500 FAST Channels, is proud to announce the general availability of a new product called Orka Ads Manager. Orka Ads Manager enables small businesses, agencies, and brands to place ads on brand-name television channels in minutes, starting at just $500 per campaign. Orka Ads Manager offers a variety Continue reading “OrkaTV Launches Ads Manager to Democratize CTV Ad Buying”

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