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  • Ad-Supported TV Is Winning. Here’s What That Means for All of Us.

    I want to start with a number that should make everyone in this business smile: Ad-supported TV now makes up nearly 73% of all TV viewing. That’s not my spin on it — that’s from Nielsen’s Ad Supported Gauge, which tracks how America is spending its time with ad-supported television. And for anyone working in FAST, Continue reading “Ad-Supported TV Is Winning. Here’s What That Means for All of Us.”

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