political campaigns

  • The Political Marketer’s Guide to Reaching Voters in a Streaming-First World

    After the AAPC California Regional Conference, and based on everything I learned last year working on political campaigns, one thing is clear: Political marketers need straightforward guidance on how to make CTV and FAST work harder for their campaigns.  Today’s marketers are navigating one of the most fragmented media environments in campaign history. Voters are still Continue reading “The Political Marketer’s Guide to Reaching Voters in a Streaming-First World”

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