Political marketers

  • The Political Marketer’s Guide to Reaching Voters in a Streaming-First World

    After the AAPC California Regional Conference, and based on everything I learned last year working on political campaigns, one thing is clear: Political marketers need straightforward guidance on how to make CTV and FAST work harder for their campaigns.  Today’s marketers are navigating one of the most fragmented media environments in campaign history. Voters are still Continue reading “The Political Marketer’s Guide to Reaching Voters in a Streaming-First World”

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  • The Precision Paradox: Why the Big Screen is Still King for Political Marketers

    The accepted wisdom for many of today’s political marketers is that success in 2026 is defined by digital precision.  That means AI-powered audience modeling, hyper-targeted SMS outreach, and the surgical delivery of six-second skippable ads to “exactly the right individuals.”  While this approach reflects a logical evolution of digital advertising, it also represents a significant Continue reading “The Precision Paradox: Why the Big Screen is Still King for Political Marketers”

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