streaming tv
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CTV Without the Drama: Why Advertisers Need a Better Way to Buy Streaming TV
CTV and FAST are not just another digital media channel. They are television environments with their own technology, content structures, business models, supply paths, and viewer behaviors.
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Ad-Supported TV Is Winning. Here’s What That Means for All of Us.
I want to start with a number that should make everyone in this business smile: Ad-supported TV now makes up nearly 73% of all TV viewing. That’s not my spin on it — that’s from Nielsen’s Ad Supported Gauge, which tracks how America is spending its time with ad-supported television. And for anyone working in FAST, Continue reading “Ad-Supported TV Is Winning. Here’s What That Means for All of Us.”
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OrkaTV Launches Ads Manager to Democratize CTV Ad Buying
OrkaTV, the largest direct connection to over 3,500 FAST Channels, is proud to announce the general availability of a new product called Orka Ads Manager. Orka Ads Manager enables small businesses, agencies, and brands to place ads on brand-name television channels in minutes, starting at just $500 per campaign. Orka Ads Manager offers a variety Continue reading “OrkaTV Launches Ads Manager to Democratize CTV Ad Buying”
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