CTV is Real Estate’s Secret Weapon

Credit: Feverpitched

The real estate market is constantly evolving, and savvy agents are looking for new and innovative ways to reach potential clients. In recent years, there’s been a surge in popularity of Connected TV (CTV) advertising, and for good reason. Here’s why real estate agents should advertise on CTV:

1. Massive Audience Reach:

Over 90% of U.S. households have at least one CTV device in 2023. CTV viewers spend on average 1 hour and 55 minutes watching content per day. CTV also has broad reach across generations with the highest penetration amongst Millenials (Ages 27-42) who are most likely to be in the market to buy a home. 

2. Precise Targeting:

Unlike traditional TV advertising, CTV allows for highly targeted campaigns based on location and context. 

3. Premium Content:

Real estate properties will greatly benefit from the brand awareness value of showing up next to premium CTV content. 

Not to mention, CTV ads are inherently more engaging than static display ads and don’t have the “clutter” problem of social media. A video ad enables agents to showcase their properties in visually compelling ways. 

Why Advertise Using the Orka Ads Manager?

The Orka Ads Manager is the largest direct connection to over 3,500 premium channels. Major benefits include:

  • Ease of use: Advertisers can create and launch campaigns in minutes with no prior experience.
  • Premium content: The Orka Ads Manager has access to premium shows like “The Property Brothers” and “Million Dollar Listing.” Now that’s great company to be in if you’re selling real estate!
  • Affordability: Campaigns start at just $500, making CTV advertising accessible.

Get started today at am.orka.tv!

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