As the Founder & CEO of OrkaTV, Mike Woods is one of the chief architects of the current revolution in television, streaming TV. Along with Stefanie, Mike discusses the ins and outs of streaming TV, his journey to creating Orka, and the services and products it provides as a leader in the streaming marketplace. Mike alsoContinue reading “Podcast: Founder and CEO Mike Woods on SMB Media Consulting”

Overview The current free, ad-supported streaming service (FAST) boom we are seeing in our industry is the result of the technology that powers these services becoming cheaper and easier to use. This has led to over 1,600 unique channels from name brands such as A+E and Fox to brand new publishers like Future Today andContinue reading “Democratizing CTV Ad Buying”

Streaming TV is for buyers who want to keep up with audience changes while maintaining the value of Linear.  Problem  As recently as 2019, Linear TV accounted for 80% of total video viewing for adults. Now it accounts for roughly 50% of TV usage, according to Nielsen. The medium is undoubtedly in structural decline. ButContinue reading “Streaming TV: The Sweet Spot for Ad Buyers”

OVERVIEW Mike Woods, Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that theContinue reading “Podcast: Founder and CEO Mike Woods on Simpli.fi TV”

Twice a week, chaos ensues in my house. My Roomba is programmed to run Monday and Friday mornings and does a great job keeping to that schedule.  What it doesn’t do a great job at…well, its actual job.  The Roomba is supposed to be a revolutionary “set it and forget it”robo vacuum cleaner. Each timeContinue reading “How Ad Tech Is Like A Roomba “

New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and a cigar in the other. They were salesmen, titans of television advertising, navigating the booming industry during its heyday. The clinking of ice cubes and theContinue reading “FAST Men”

I was sitting at the bar sipping on a beer at a time only appropriate at airports, when I became fixated on an intense surf competition streaming on the TV behind the bartender. 11-Time World Champion Kelly Slater was riding waves in hopes of keeping his 2024 Olympic bid alive. After five minutes straight ofContinue reading “Why TV Out-of-Home (TVOOH) is Real Television”

The Orka Ads Marketplace features thousands of Streaming TV channels, and handles tens of billions of monthly ad requests. Each Prime Time Highlight is handpicked to showcase the variety of programming available from Orka Ads. Today’s Prime Time Highlight features a breakout FAST channel with a lot of holiday cheer. The day after Thanksgiving, theContinue reading “Prime Time Highlights for Holiday Shopping”

The Orka Ads Marketplace features streaming tv channels covering every imaginable genre and topic, and handles tens of billions of monthly ad requests. Each Prime Time Highlight is handpicked to showcase the variety of programming available from Orka Ads. Today’s Prime Time Highlight features sports programming — including FIFA World Cup related content — similar to ESPN,Continue reading “Prime Time Highlights for the World Cup, 2022”

The Orka Ads Marketplace features streaming tv channels covering every imaginable genre and topic, and serves billions of monthly ad requests. Each Prime Time Highlight is handpicked to showcase the variety and opportunity available from Orka Ads. Today’s Prime Time Highlight showcases tasty summer programming, similar to America’s Test Kitchen, Food Network, or Martha Stewart. The HUNGRY ChannelFromContinue reading “Prime Time Highlights for July, 2022”

While cable services may be on life support, the simple truth is that live TV captivates audiences in ways on-demand content can’t. Maybe it was the anticipation that came with watching Roy Halladay fan 11 Marlins hitters in a perfect game for the Phillies back in 2010, or the anxiousness that occurs watching state-by-state electionContinue reading “Streaming Wars: Why SVOD Services are at a Crossroads with Mike Woods”