Category News
CTV is Real Estate’s Secret Weapon
The real estate market is constantly evolving, and savvy agents are looking for new and innovative ways to reach potential clients. In recent years, there’s been a surge in popularity of Connected TV (CTV) advertising, and for good reason. Here’s why real estate agents should advertise on CTV: 1. Massive Audience Reach: Over 90% ofContinue reading “CTV is Real Estate’s Secret Weapon”
OrkaTV Launches Ads Manager to Democratize CTV Ad Buying
OrkaTV, the largest direct connection to over 3,500 FAST Channels, is proud to announce the general availability of a new product called Orka Ads Manager. Orka Ads Manager enables small businesses, agencies, and brands to place ads on brand-name television channels in minutes, starting at just $500 per campaign. Orka Ads Manager offers a varietyContinue reading “OrkaTV Launches Ads Manager to Democratize CTV Ad Buying”
FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels
NEW YORK–(BUSINESS WIRE)–FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the leading marketplace for streaming TV, today announced that they have partnered to provide marketers with a new way to buy advertising in today’s fast-growing, free-ad supported streaming television (FAST) sector. “It’s an exciting time to be in the FAST space”Post thisContinue reading “FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels”
OrkaTV and Vibe announce a new way for advertisers to reach premium FAST channel viewers
New Partnership Connects Thousands of Vibe’s Advertisers to Over 3,000 FAST Channels in OrkaTV’s Streaming TV marketplace. CHICAGO, Oct. 9, 2023 /PRNewswire/ — OrkaTV, the leading marketplace for Streaming TV, and Vibe, the all-in-one TV ad platform, today announced a partnership to bring performance advertising to Streaming TV. For the first time, Vibe enables advertisers to drive brandContinue reading “OrkaTV and Vibe announce a new way for advertisers to reach premium FAST channel viewers”
Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV
New beta-testing local video advertising platform provides a new source of potentially significant ad revenue for Loop TV GLENDALE, Calif., September 21, 2023–(BUSINESS WIRE)–Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’Continue reading “Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV”
SportsGrid & OrkaTV Launch Sports-Genre Private Ad Marketplace (PMP)
SportsGrid is excited to announce the partnership with OrkaTV to curate a sports genre private marketplace (PMP) called SportsGrid Plus for programmatic advertisers. The new Sports PMP will provide advertisers with access to premium sports programming and targeted ad inventory through a secure, invitation-only programmatic platform. With the increasing demand for targeted and efficient advertisingContinue reading “SportsGrid & OrkaTV Launch Sports-Genre Private Ad Marketplace (PMP)”
The InFOCUS Podcast: Mike Woods
If you think this is just another streaming CTV/OTT puff story, you’re wrong. Amagi serves broadcasters with advanced cloud-based automation, playout, and delivery. And, Amagi’s products enable the creation, distribution, and monetization of channels such video services as streaming, OTT, and, of course, traditional broadcast. Mike Woods joined Amagi right before the pandemic in February of 2020Continue reading “The InFOCUS Podcast: Mike Woods”